Last updated: 2 May 2025
This Privacy Policy explains how Emily & Oliver (“we”, “us”, “our”) collects, uses and discloses personal information of individuals visiting our website at emily-oliver.com (“Website”), as well as those using our services or making purchases (collectively, the “Services”). “User” refers to any individual whose personal information we process in connection with the Services.
Please read this Privacy Policy carefully.
We may update this Privacy Policy from time to time, particularly for operational, legal or regulatory reasons. The updated version will be published on the Website together with a revised “Last updated” date. Where required, we will also take additional steps in accordance with applicable law.
To provide our Services, we collect personal information from various sources described below. We use this information primarily for:
Communicating with Users
Processing orders and providing Services
Improving our products and shopping experience
Complying with legal obligations
Protecting our rights and preventing fraud
Contact details: full name, address, email address, telephone number
Order information: shipping and billing details, payment confirmations
Account information: login credentials, password and other account security details
Customer support information: messages and correspondence
Providing certain information may be necessary to access selected features of the Website.
When using the Website, we may automatically collect information through cookies and similar technologies, including:
IP address
Device and browser type
Website activity and browsing behaviour
Network connection information
We may receive information from:
IT service providers and e-commerce platforms (such as Shopify)
Payment providers
Analytics, marketing and logistics providers
We process personal information to fulfil orders, process payments, dispatch products and manage returns or complaints.
We may send marketing communications (email and SMS) and personalise advertisements based on User preferences, in accordance with applicable laws.
Information may be used to detect fraudulent activity, protect our Services and ensure User safety.
We use information to respond to enquiries and improve our products, services and Website functionality.
The Website uses cookies to ensure proper functionality, personalise content and analyse traffic. Further details are available here:
Shopify Cookie Policy
Users may manage cookie settings through their browser preferences. Restricting cookies may affect the functionality of the Website.
Personal information may be shared with:
Service providers acting on our behalf (IT, payments, logistics and customer support)
Marketing partners
Affiliated entities
Public authorities where required by law
The Website may contain links to third-party websites. We are not responsible for their content or privacy practices. We recommend reviewing their privacy policies separately.
Our Services are not intended for individuals under the age of 16, and we do not knowingly collect personal information from children.
We apply appropriate technical and organisational measures to protect personal information. Information is retained only for as long as necessary to fulfil the purposes outlined in this Privacy Policy and to comply with applicable legal requirements.
Users have the right to:
Access their personal information
Request correction of inaccurate data
Request deletion of data
Restrict processing
Request data portability
Object to processing
Withdraw consent at any time
Personal information may be transferred outside the European Economic Area (EEA), subject to appropriate legal safeguards in accordance with applicable regulations.
If you have any questions regarding this Privacy Policy or your personal information, please contact us at:
We’re Emily & Oliver, and we believe great style should feel effortless, confident, and authentic.
We created our collections for people who appreciate timeless fashion without the noise — refined pieces designed to look elegant, feel comfortable, and fit naturally into everyday life. No fast trends, no exaggerated styles. Just carefully selected clothing inspired by modern British style and classic European simplicity.
Our focus has always been on quality, comfort, and confidence. Pieces you can wear for years, not just for a season.
Made with carefully selected fabrics and designed for everyday comfort. Each piece is chosen for its quality, fit, and timeless style — so you can wear it season after season.